Victor Mendes
Entrepreneur, builder and lifelong learner.
Now
I started in technology, built a career in advertising and found in construction the foundation of my businesses. Today I run Imobcon, a builder and real estate developer based in Curitiba, Brazil, and Token4Us, which brings tokenization to real estate.
This is my personal space. I write here about what I learn building companies, buildings and systems, and I open a few free mentoring spots for people starting their own business.
Track record
- projects completed
- 11
- homes delivered
- 1,579
- thousand m² built
- ~94
Recent writing
- Entrepreneurship
From typing class to tokenization
I left technology so I would not be held hostage by a tool. Thirty years later, it came back through the business I built.
- Entrepreneurship
What six businesses taught me
A salon, cars, shoes, an ad agency, a production studio and a construction company. Different industries, the same lessons in new clothes.
- Real estate
Can a brick become a token?
Real estate tokenization without the jargon. What actually changes, what is hype and what still needs to be solved.
- Technology and AI
AI on the construction site
Artificial intelligence will change real estate development, but it does not start at the site. It starts at the office.
Mentoring
Free mentoring for small business owners
A few spots each semester, one-on-one conversations, nothing asked in return. If you are building a small business and want an outside view to think it through, apply.
About the mentoring