About

I grew up in the 1990s splitting my week between typing lessons and the first computer classes. Nobody really knew what that future would look like, me included.

I graduated in Data Processing, but soon realized that staying only in code would bury what I do best: creating and selling businesses. So I moved to Advertising, and later did a graduate program in Marketing.

I worked in service and retail companies, opened an advertising agency and an audio production studio for commercials. I owned a beauty salon, a car dealership and a shoe store. Some worked, others taught me more.

In construction, I started as a real estate broker and ended up founding my own construction company. In ten years, Imobcon has built and delivered more than 1,500 homes, as builder and as developer, and now has projects in the Brazilian states of Paraná, São Paulo and Santa Catarina. Along the way, I came back to technology through real estate tokenization with Token4Us.

Starting businesses never left my radar. Now I want to give back some of what I learned to people who are just starting, which is why I opened free mentoring.